Anti-slavery charity, Unseen UK, was at imminent risk of losing its lifesaving helpline. With time running out, we created a reactive campaign to drive donations and secure urgent funding.
The concept was to hide stories in plain sight, showing both the romantic promise and brutal reality — mimicking the lies told to victims by human traffickers. The campaign drew it’s inspiration from insta-poetry and consisted of lenticular and hand-redacted outdoor print, as well as building projections.
We simultaneously launched a social movement, urging the public to ‘go green for the unseen’ in solidarity on Anti-slavery day. We had an overwhelming response from both media and influencers across social channels and Unseen UK were able to secure funding for another year.
The brief had one objective: Make port cool again - in time for Christmas. We decided to dust off the ‘back of the cupboard’ persona by taking port off the pedestal and making any moment the perfect moment for a Cockburn’s. Intro some aggressive pattern clash, one enthusiastic fashion photographer and a palette that’s louder than the guy in leopard print.
The social campaign achieved a lift in ad recall that was more than double the category norm.
WHAT A TIME TO BE A PORT.
Predominantly due to social pressure, more and more women are questioning whether their vulvas are “normal”. This has led to a huge increase in cosmetic labiaplasty surgeries over the past decade.
On 14th February, we teamed up with The Vagina Museum and ModiBodi to swap vagina shaming for vagina praising.
Our idea bloomed in the form of a living installation, featuring 800 real roses arranged in the shape of a vulva. Each rose, beautiful in its unique shape and size. We installed the piece on Valentine’s day and invited passers-by to take a rose and share our message with the hashtag #loveyourlabia.
In one day, just a week after the project’s inception, all 800 roses were taken and the project was covered by both UK and foreign online press.
The phrase, "as easy as riding a bike" doesn't ring true when it comes to getting onto your first motorcycle. The licence process is complicated and convoluted. If the world's biggest motorcycle manufacturer wouldn't do something about it, who would?
The site was built to be aspirational and accessible to prospective riders, supremely easy to navigate with the ability to learn from and share information with other, more experienced riders.
Data captured from the registration process will also prove invaluable to Honda in the future.
The Honda motorcycle brand has a perception problem. People know they're well made and reliable but don't think of them as exciting or innovative. If only they knew the full story.
In collaboration with illustrator Levente Szabo, we created a series of artworks celebrating past iconic Honda machines that broke the mould as well as their modern day successors. The story being that each great bike is born from the last great bike.
The work first appeared as press ads carrying a url allowing the user to then download the high-res version as a poster for a limited period from the website: honda.co.uk/trueadventure in exchange for some sweet, sweet data of course.
The campaign was promoted through owned, paid and earned channels with experiential and VR elements in the works.
