Paul Zeidler

To support their newly launched 'Irish True' ATL campaign, Tullamore DEW asked us create global Social activity that was disruptive and brought the brand's artistic and outspoken values to life. So we started our own campaign to call out the nonsense on Social Media and to try replace it with something more poetic. This Facebook competition, encouraged people to write creative Facebook posts with the winner receiving a VIP trip to Ireland, home to some of the world's greatest, whiskey-loving writers.